Resume
Highlights
- Marketing and communications professional in the hospitality industry with more than 17 years of experience.
- Integrated marketing solutions via events in public relations and corporate social responsibility, digital marketing, social media, influencer marketing, campaigns, print, branding, online reputation management, copywriting, and crisis communications.
Relevant Skills
- Language: Business-level English proficiency in speaking, writing, listening
- Software: MS Office, Google Analytics, MailChimp, social media, HiJiffy, ReviewPro, Canva, Squarespace, Wix, Adobe Express; coursework in Adobe InDesign, Dreamweaver, and WordPress
- Certifications from HubSpot Academy: Email Marketing, Inbound, Inbound Marketing, Inbound Marketing Certification, Content Marketing, Digital Advertising, Digital Marketing, Social Media Marketing, Social Media Marketing II
- Certifications from Google Digital Garage: Fundamentals of Digital Marketing and Understand Customers Needs and Online Behaviors and certification from Responsible Service BC: Serving It Right
- Certifications from Semrush: Content Marketing Course, Social Media Marketing Course, SEO Course
Marketing and Communications Specialist
Internship
September 2025 – present
Digital Marketing Assistant
Volunteer
January 2025 – present
Vision2Reality Foundation, British Columbia, Canada
- Prepared visual designs on Canva for posting on marketing channels
- Edited workshops on Canva for uploading on marketing channels
- Co-lead the OneUp Movement together with Venture for Canada Students
- Created content to increase engagement in Curiosities Lounge on Mighty Networks
LulAI, Toronto, Canada
- Prepared comparative analysis between top chatbots in Spotify
- Composed messages template for customer relationship management
- Qualified prospective leads through Shopify
- Prepared a pre-launch digital list such as creation of Google Analytics account for the website
Retail Associate
Part-time
January 2024 – present
Bath and Body Works in Metropolis at Metrotown, British Columbia, Canada
- Greets and receives customers in a welcoming manner, assisting customers with their shopping needs
- Manage transactions with customers using a point-of-sale system and assists in merchandising
Food Attendant
Part-time
April 2024 – present
Chungchun Rice Hotdog New Westminster, British Columbia, Canada
- Uses a point-of-sale system when taking orders, helps in food preparation and ensures that store front, dining, and kitchen areas are always clean
Auxilliary Staff
On-call
February 2025-present
Douglas College, British Columbia, Canada
- Worked closely with the Marketing and Communications Events Team
- Supported in setup of two graduation events (Winter and Summer) and booth setup during Canada Day
- Provided administrative support such as volunteer schedules and check-ins
Digital Marketing Assistant
Project-based
January – April 2025
Curious Snoots Dog Walking Inc., British Columbia, Canada
- Implemented on-page SEO audit through SEMRush and blog development in the website
Cluster Director of Marketing and Communications
Full-time
October 2021 – October 2023
Pico de Loro Beach and Country Club/Taal Vista Hotel, Manila, Philippines
- Performed digital marketing and crafted external & internal crisis communications including key messages
- Provided public relations support which includes communication and events with bloggers, influencers, journalists
Director of Marketing and Communications
Full-time
February 2017-January 2020
Sedona Hotel Yangon, Yangon, Myanmar
- Supervised content development such as videography, photography, and copywriting
- Implementation of monthly food and beverage, seasonal, and CSR events
Director of Marketing and Communications
Full-time
July 2015-January 2017
Discovery Suites Ortigas and Discovery Country Suites, Manila, Philippines
- Managed social media content management, monitoring, and copywriting
- Assisted in handling public relations events and liaising with bloggers, print media, influencers
- Assisted in social monitoring, answering social media general enquiries and online reviews
Cluster Director of Marketing and Communications
Pico de Loro Beach and Country Club/Taal Vista Hotel, Manila, Philippines
- Executed integrated marketing communications campaigns such as SMS and email blast
- Participated in B2C campaigns such as radio interviews and media visits
Volunteer Experience
February – March 2025
May 2025
June 2025
Education
IABC/BC Comms Together for the Mom2Mom Child Poverty Project
Heritage New West for the Heritage Homes Tour
Vancouver Heritage Foundation for the Heritage Discovery Day
January 2024 – present
Graduated May 2025
Post-baccalaureate in Digital Marketing, Douglas College, British Columbia, Canada
Bachelor of Arts in Development Studies, University of the Philippines, Manila, Philippines